51 Years of Furniture Lessons
Lesson #11 Great Retailers Ask Better Questions
The best salespeople don’t begin by talking about furniture. They begin by asking questions. How do you live?
Who uses the room?
Do you entertain often?
What style do you naturally gravitate towards?
The more you understand your customer, the easier it becomes to recommend furniture they’ll genuinely love.
Furniture isn’t simply sold. It’s matched to people’s lives.














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