51 Years of Furniture Lessons Lesson #4: Every Display Should Answer One Question
51 Years of Furniture Lessons
Lesson #4: Every Display Should Answer One Question
“What would my life look like if I owned this?”
That’s the question customers are asking.
Not:
“How many springs?”
“What timber?”
“What foam?”
Those details matter.
But emotion sells first.
Logic justifies afterwards.
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