Lesson #13 Sometimes the Smallest Product Change Creates the Biggest Visual Difference
51 Years of Furniture Lessons
Lesson #13
Sometimes the Smallest Product Change Creates the Biggest Visual Difference
You don’t always need to replace an entire furniture setting to make it feel new.
Change the dining chairs.
Move the occasional table.
Introduce a different accent chair.
Restyle the accessories.
Suddenly, a setting customers have walked past for weeks feels different.
Good merchandising isn’t necessarily about having more stock.
It’s about continually finding new ways to present the stock you already have.
About author
Related posts
51 YEARS OF FURNITURE LESSONS Lesson #14: Your Customers Will Tell You What to Buy Some of the best product research doesn’t happen at a... Continue reading
51 YEARS OF FURNITURE LESSONS Lesson #14: Make the Product Easy to Imagine at Home Customers rarely walk into a furniture store wanting “a 180cm... Continue reading
51 Years of Furniture Lessons Lesson #9: Don’t Sell A Dining Table… Sell The Next Twenty Years Of Family Memories -Birthday dinners. -Christmas lunch. -Children... Continue reading
Every year we see the same pattern. The retailers who plan ahead head into the busiest selling period of the year with confidence. Those who... Continue reading
Add comment