Want those window shoppers to enter your store? Displaying a ‘Wow’ product that can be seen from the window but that customers need to enter your store to see more is a clever move to increase foot traffic into your store.Using lighting to feature a product also draws a customer’s eyes to the product. While they may not necessarily purchase the ‘draw-card’ they are now in your store and will look around and may purchase other items now and in the future.
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