Why Buy From Berton?

We aim to give you the best prices.

We are committed to increasing the number of products in stock.

Same day dispatch for freight pick ups. Delivery across Sydney within 2 days.

We are entirely focused on our target customer ‘the furniture retailer’ and do not get distracted by others. Our business has been built from the ground up to serve our target customer. Years ago, we met a customer called Ben who epitomised our target customer. Ben is a furniture retailer who wants good service and good products. He wants it done right and he wants it done fast. Our detailed profile of Ben guides every decision we make.

We also strive to know the needs of Ben’s customer. We call her Jess. Jess is Ben’s target customer. She is a 25 to 45 year old homemaker and is house-proud, follows the latest trends, has good taste for furniture, and needs it to be of good quality and affordable. Our detailed profile of Jess also guides our decisions in the sourcing of products that we supply to Ben.